Sports & Media How did television coverage influence the popularity of cross-country eventing? February 10, 2026 by Riding Television coverage has significantly influenced the popularity of cross-country eventing by making the sport more accessible and engaging to a broader audience. By broadcasting events, showcasing thrilling moments, and providing expert commentary, television has played a crucial role in elevating the visibility and appeal of this equestrian discipline. How Has Television Coverage Increased Interest in […] Read more »