Business Consumer Behavior Psychology How does herd behavior affect consumer behavior? November 20, 2025 by Riding Herd behavior significantly impacts consumer behavior by influencing individuals to make purchasing decisions based on the actions of others. This phenomenon can lead consumers to buy products they might not have considered otherwise, driven by the desire to conform to group norms. What is Herd Behavior in Consumer Behavior? Herd behavior in consumer behavior refers […] Read more »